Pinterest Continues to Lose Active Users for Another Quarter

Since the beginning of the pandemic, eCommerce has experienced a growth spurt unlike any other. A number of platforms that offered different online shopping features, such as Pinterest, gained a significant number of active users during the early stages of lockdown. While online shopping continues to get more popular, some services now begin losing active users and it seems like a natural process.

Starting in the first months of 2021, the number of active users on Pinterest has come down from 478 to 431 million. While the number is still impressive, it is immediately obvious that the company has lost the momentum that started in 2020 and it’s more than likely that this trend will continue. Even despite the attempts of Pinterest to offer more features, the attention of users started to wander.

Pinterest has fewer users compared to the biggest social media platforms, but it boasts a reliable base of regular users. At the same time, it seems that the company fails to add value to new users, which is directly reflected in the statistics. Because Pinterest expected that such a situation would happen as offline stores are open and people come out of lockdown, they presented a new branding campaign. Now that the numbers are available, it’s obvious that they need to do more to attract new users to the platform.

The good news for Pinterest is that they managed to improve their revenue figures during the holiday period of 2021. The largest portion of the total revenue, which exceeds $800 million, comes from the United States. At the same time, the statistics show that there is revenue growth in markets of other countries, which is surely good news for Pinterest.

Are you an active user of Pinterest? What features do you think the platform lacks at the moment? Please, share your thoughts in the comments below.