‘Recurring Notifications’ for Business Messages in Meta

  • Alexander Brown
  • 25 May 2022

Meta has announced that it’s going to release a brand-new feature this week. 'Recurring Notifications' is the name of this feature and it has aroused a strong interest among users. This will allow companies to send additional automatic messages to those who have agreed to receive these types of notifications. Recurring notifications will be sent to users as often as the company sees fit. Thus, businesses will be able to send notifications about sales, promotions, updates, and other useful information with varying degrees of frequency from daily to monthly. This will make the interaction between the corporations and customers more flexible and convenient for both parties.

Previously, Meta allowed companies to send messages to a user only in existing conversations. This meant that the user had to respond to an advertising message within 24 hours so that the company could contact him or her. This decision was made due to the fact that Facebook focused on the removal of annoying ads. However, this makes the income much lower, so Meta decided to focus primarily on possible earnings. ‘Recurring Notifications’ is a great option for charging companies that send them out. At the moment, this option is available for free, as it is in testing mode. The cost of this service in the future has not yet been finalized.

Meta is still keeping the date when this option will become paid a secret. In the meantime, companies are gradually falling into the trap of using a convenient feature for free. And after the price tag is set, these companies are likely to be willing to pay for it. This is an old and effective business technique when very attractive conditions are initially offered, and then it is very difficult to do without them.

How much do you think Meta's profits will grow after setting the price for a new feature? How do you feel about 'Recurring Notifications'? Please share your opinion in the comments below.


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