TikTok Tips to Make Branded Content Better

  • Alexander Brown
  • 16 Mar 2022

TikTok is one of the biggest social media things of today, so it is no wonder that marketing specialists and advertisers are paying increasingly more attention to the platform and are looking for ways to exploit its potential to leverage its campaigns. However, before you decide to use the app to boost your promotions, there are things to know that will make your efforts worthwhile.

One must understand that TikTok marketing is an entirely different experience than marketing via any other social media platform. It is important to remember that younger TikTok users are more receptive to native-style advertising, which means that anything promoted via this platform should come in the form of full-screen, concise, and uninterrupted viewing sessions.

Here are some more tips to help you make your branded TikTok content more impactful:

  • Utilize the full power of creator-led content by having creators interact more with the product and offer valuable product information, such as tutorials. It should help enhance ad recall and brand linkage a great deal.

  • Use songs and voiceovers to ensure the maximum branding impact of your product.

  • Include creative assets such as a recognizable character into your TikTok ad to make your product ad more relatable and catchy.

  • Do not leave branding for last – start using enticing brand associations from the very first seconds and make it your goal to fit at least 3 of such cues in your clip.

  • Combine brand-led content with creator-led content to provide maximum brand impact.

  • Demonstrate your product claim clearly to amplify ad memorability and brand linkage.

What other helpful tips can you think of that will make your branded TikTok content more appealing? Tell us about your TikTok marketing experience in the comments section below!

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